Premium Rate Marketing
Premium rate marketing is uniquely able to promote products and services while generating sufficient revenue to cover the cost of the promotion, or even to generate additional business revenue.
Mobile Phone Marketing
With the ability to receive SMS text messages and MMS images, audio and video, the mobile phone has become the premier source of premium rate revenue, with MMS being perceived as a higher form of content and therefore able to generate larger per unit profit.
On-Pack and Phone-in Competitions
On-pack competitions and Phone-in lines both engage your customers and generate business income.
SMS Text-to-Win Competitions
Promoting a product via on-pack or advertised SMS Text-to Win competitions is a well established and proven premium rate marketing approach.
The competition is advertised on the product packaging and may be tied in with a sporting event or a film release. As an example, the entrant is asked to text in a keyword and unique reference code displayed on the pack and then receives some information specific to the event, which is their entry in the competition - if that entry eventuates when the event has taken place, then the entrant wins.
Or even more simply, for a competition not tied to another event, the winner is selected purely at random from their unique on-pack reference code. Additionally all the non-winners can be sent promotional offers as a consolation.
The mobility associated with SMS makes the entry of on-pack competitions, or competitions advertised via other media such as billboards, magazines, TV and radio, means entry is easy and consequently instant response is more likely than other styles of competition.
Phone-to-Win Competitions
Phone-to-Win competitions are an ideal format for involving customers in products and services. Premium rate phone competitions also generate revenue for your company.
Similarly to SMS competitions, the competition can be advertised on the product packaging, or in other media such as billboards, magazines, TV and radio, and may be tied in with another event.
As an example, entrants may be required to telephone a promotional phone number and insert a unique reference code, which is printed on-pack, to find out immediately if they are a winner.
Marketing Database
Additionally, premium rate competitions and promotions result in a database of contacts who are interested in your products and services. Entrant details are recorded and access to the database provided. Within the confines of regulation, entrant information can be harvested and reused at a later date for promotional purposes.
X-on reporting facilities provide accurate entrant details with entries viewable on the web via a secure login.
For more information on Premium Rate Marketing please call Sales on 1300 110 330 or Contact Us.